When asked what I thought of today’s iWatch announcement

Monday, March 9th, 2015


For no other reason, I applaud the move because it is daring, really daring. Not an incremental 3{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} growth target in an existing marketing; not waiting to see what the store across the street is doing; not afraid to fail as success is certainly not guaranteed; imagine if the concept takes hold!? I’m a fanboy for sure. And been a customer since the early 80s. So often have they been written off or dismissed as…. Doesn’t the world need a dose of bold example? Something to talk about and to ponder. Isn’t a consequence of all things social that the face of the enterprise has to be familiar, trustworthy, available – and not because Don Draper says so?!. Real leadership.

I still think that we are at the steam-powered car phase of the Internet. Thrilled that Apple is making us think differently even if, even I, have no clue why I would want an iWatch.

Maybe spring is in the air?


Christopher Perrien