The Value of an Evocative Narrative

Sunday, November 22nd, 2015

Enjoying a consulting contract helping recent MBA graduates enter the realm of enterprise / large corporation sales = selling IT to big companies. The final week-long module of 4 comprises exercises in story-telling both written (proposal) and delivered (presentation). The seemingly innocuous narrative of a barrel, bricks and a rope with perfect pauses and well measured delivery becomes a tale worth repeating 50 years later.