Why Nokia partners with Microsoft

Wednesday, February 16th, 2011

Apple: 5{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} marketshare for phones; 50{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of profits.

Nokia: 40{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} marketshare for phones; 10{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of profits – and declining.

I’ll remember this the next time that someone asks ‘where’s the business for this new technology? or What’s the ROI or How do we make money on this?’ Of course, fundamental questions and let’s not lose sight of the herd. And sometimes it’s a herd of lemmings. Sometimes not.

Graphic thanks to The Economist 10 Feb 2011 issue.