You be the babe: who needs a spokes-model for shopping satisfaction

Monday, October 26th, 2009

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when you can be your own. This 22 October 2009 article in the New York Times, section E1, by Ruth La Ferla, describes how many shoppers get their kicks in virtual worlds in much the same way as they do in the genuine shopping mall. I recall last year being advised by an exec of a major television shopping network that 30+{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of packages that they shipped were never opened by the buyer, mainly because the buying experience is one of association with the hostess on the show, i.e. buy this and be like me or be my friend, more than a genuine need/want for the item.

I think that improvements in overall virtual world experience due to faster update rates and improved user-interfaces will dimish dramatically the need or want to go to the mall to buy something to feel special. I suppose that the mall serves the purpose of bringing us together, but who truly values that experience?! I am not looking forward to virtual exercise or pixel-offspring and feel that shopping in Second Life, for example, and being the handsome hunk or more likely, the fashionista, will be a lot healthier and less expensive than relying on a celebrity spokes-person flogging some product that they don’t use themselves. In short, who will need them to trick us; we’ll shape our own shopping fantasies, thank you.

Complete article at: http://www.nytimes.com/2009/10/22/fashion/22Avatar.html