Blue Pane Studio’s 2nd Android app: Environmental Biology 2011 Conference

Tuesday, April 5th, 2011

Learning that Android apps require much more production work than do apps for Apple devices, mainly because there are several versions of Android devices, i.e. 2.1, 2.2, and each view on an Android device requires a little modification to the lay-out. There is a rich supply of related articles, rants, pleas for a common development platform or solution to this matter as clients cannot be aware of the increased complexity compared to design for an Apple device. At first, BPS calculated that it will build for Apple devices and work on the Android version as the Apple build worked its way thru the associated 10 day approval process. The thinking was that converting from Apple to Android would be about 50{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of the effort. Not so fast! Ultimately, Android design costs more and has to be priced accordingly in the future. The hidden victims of this complexity are the other device manufacturers such as RIM and Nokia-Microsoft. Until their market share increases, design studios will discourage clients from deploying apps on such devices due to the poor return on investment in design effort. We are all learning this new game.

Why Nokia partners with Microsoft

Wednesday, February 16th, 2011

Apple: 5{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} marketshare for phones; 50{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of profits.

Nokia: 40{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} marketshare for phones; 10{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of profits – and declining.

I’ll remember this the next time that someone asks ‘where’s the business for this new technology? or What’s the ROI or How do we make money on this?’ Of course, fundamental questions and let’s not lose sight of the herd. And sometimes it’s a herd of lemmings. Sometimes not.

Graphic thanks to The Economist 10 Feb 2011 issue.