20 Gigabytes and $515 per share

Tuesday, February 21st, 2012

It seems little noted that Apple’s share price rose over $140 in less than three months. It’s nearly $515 today. We should either be talking about the bubble that cannot sustain itself or rushing to seminars entitled Be Like Apple. Appears that the common sense is that they just think so different that they can only be admired, not emulated. Such is not my opinion and excellent simplicity takes lots of hard work. Sort of like Mark Twain’s impromptu five minute speech.

The impetus for this post is the vintage 2003 iPod 20 GB -wow! way back 8 years ago- that I bought for Tessa’s birthday back then that we uncovered in the back of the wires and screens section of the office closet. Slighter larger than an iPhone, it held 20 gigabytes of music. Not bad, even by today’s standards. It cost $400; white; with the bygone Click Wheel; Firewire adapter for battery recharging; and a mechanical attachment, the size of a Shuffle, for remote operation such as running or walking. It has more in common with a Walkman (remember?!) than an iPhone. Speaking of iPhones, my British friend’s eleven year old daughter removed the phone icon from her iPhone. She only accepts texts and Facebook updates! Have we reached the moment where we can say, “remember when mobile phones used to make phone calls?”

This is short walk down memory lane. Could you guess what was the music promoted in the enclosed flyer for then just launched in April iTunes Store? ABBA, Jewel, Fleetwood Mac, Kiss, The Flaming Lips, Count Basie, Elton John’s Greatest Hits, Sting and Steve’s favorite…coldplay.

Stock hit $68 in early 2004 and Mr. Paul La Monica of of CNN Money recommended ‘you cash-in if you can.’