Tuck’s BTIS Series on Social Media: changes in traditional MarCom

Friday, December 10th, 2010

Precisely what I observed at the recent Internet Summit in Raleigh. Social Media is not just a new way of helping advertisers to trap clients. There has to be a legitimate value proposition via a genuine dialogue or back ‘n forth of some kind.

This from a typically excellent program at The Center for Digital Strategies at Dartmouth College (full disclosure: my wife’s design studio develops their mobile apps).