A day in the life of Web 2.0

A listing of four articles in the ‘C’ section of the 18 September 2007 NY Times: 1. Joining Google (Google Pack), IBM contributes word processing, spreadsheets, and presentation software to the OpenOffice.org. 2. Yahoo purchases email provider, Zimbra, for $350mm (mostly in cash). 3. Google, via its familiar AdSense model, is now auctioning ads on web pages viewed on mobile phones. 4. MySpace planning to customize ads to members based upon their profiles and interactions. Aside from the on-going flood of Web 2.0 activity, what might be the connection of these initiatives?

Pay the Customer First and the accelerating roll-out of Mobile Search aka mobile advertising. We have IBM and Yahoo offering capabilities to customers that once cost hundreds of dollars per user in license fees. Now they’re giving this capability away, up front, in order to attract targeted audiences or communities (plus put a burr in the Microsoft saddle). Google and MySpace demonstrate how they, and others, intend to take advantage of the communities formed when the customer is paid first with software (word processing and spreadsheets) or services (search). What would it be like if television commercials understood and could serve ads to the specific individuals who watch particular programs. A game in our family during commercials is to guess who the sponsor thinks is watching the particular program based upon the type of commercials. Either broadcast tv will figure this out or we’ll probably migrate to watching television on our HD flat panel fed by our internet connection. Have you ever heard one of the Yogi-ism of advertising, ‘I know that 50{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd} of my advertising works; I’m just not sure which 50{915b2618a7c304f461205894c34b2284541042d3c677679407e2f30838792dcd}.’ This is to going to get better, meaning more relevant, for everyone. cperrien