Super Tuesday wasn’t that super; sub-prime confessions continue to spiral the market; and Brett Favre retires! Does anyone really want to hear about the enterprise value of the Internet’s blooming capabilities?!
As we round the corner into spring weather, it might be useful to recall a few of the primary changes brought about by this current generation of web technologies, aka Web 2.0:
1. no longer dozens of markets comprised of millions of customers, but millions of markets comprised of perhaps only dozens of customers – think Long Tail or the permanent changes in media distribution (film, music, tv, advertising).
2. the Apple Store is more like the branch bank of the future than is the current drive-up window. Customers want to affiliate with like-minded people where their particular needs can be addressed. The better news is that given the tools, customers will form these communities themselves.
3. Knowledge is no longer power because everybody knows – or at least has access to knowing. This is the highest peak for management to climb. Instead of singularly figuring-out how to deploy Web 2.0 tools e.g. the proper level of privacy, we should ask our employees, customers, partners what they think (and know) will work best. Management has to bound the chaos, not provide the answers.
4. Mobility and Video are exploding right before our eyes similar to the marriage of computers and spreadsheets in the mid 1980s which launched the PC revolution. Consider Google’s (owner of You Tube) Android program and yesterday’s Apple – Kleiner Perkins announcement to fund enterprise applications for the iPhone. BTW, Steve Jobs is the largest shareholder of Disney Corp. Wait ‘n see may be ok; and it’s not too soon for incubating a promotion strategy on mobile devices.
One thing is for certain, tomorrow’s Duke vs UNC game will be a good one and that game tips-off the welcomed respite of March Madness. Go Carolina!
Regards, Christopher Perrien