- Please don’t ask about the extent of the aftershock of foolish borrowing and careless lending. On so many fronts in our globalized marketplace, at both the individual and enterprise level, we’re probably going to have to heed the advice of Tancredi in The Leopard: “If you want things to stay as they are, things will have to change.”
Meanwhile, other engines maintain their hum and will move closer to the center stage of widespread technical adoption in 2008. Two examples that I track are video as a story-telling device and the elevation of the 3rd screen to our 1st screen.
– Last Christmas season my high school son and two of his classmates won a contest at the local upscale mall by producing a sixty second video to promote the shopping season. They won $400 in equipment for the school and $600 to split three ways. The recently concluded 2007 contest enjoyed a threefold increase in participation and a tenfold increase in prize money: $6,000 in equipment and $4,000 to split. Clearly, the mall, the merchants and the aspiring film-makers see solid business value in consumer generated, good-enough, easy to deploy video to tell their stories.
– So much is happening on the mobility front that it may not be obvious, although GPS features and related acquisitions (Navteq by Nokia and Tele Atlas by Tom Tom) are getting plenty of press. With the $10b that Yahoo, Microsoft, and Google spent in 2007 to acquire search and advertising related companies and the popular reception to Apple’s iPhone, we will soon have the sort of mobile computing capabilities that consumers in other parts of the world have enjoyed for several years.
The driving force behind all of this activity is control of search on the mobile device. The revenue model is that Location Awareness facilitates Search and Search enables targeted Advertising. Curious is our notion that the 1st screen is the TV and the 2nd screen is the PC, yet we all carry a 3rd screen nearly everywhere we go. “Can you hear me now?” will rapidly migrate to “We know where you are and can help you to find and to pay for what you want. Just text me.”