Archive for September, 2007

Web 2.0 lessons-learned this summer

Wednesday, September 26th, 2007

Welcome to Autumn,

1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo, and Microsoft.   Apple’s iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).

2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft offering $300mm for just 5% of Facebook.  Agreement that there is something to this notion of Community Building or Social Networking.  Starting inside the enterprise to harness collective wisdom of employees, with a goal of improved innovation, is compelling.  Existing business processes and right mix of staff are inhibitors to taking advantage.  Is the benefit in early adoption or fast-following?!

3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.

4. Positive reception to IBM’s own related experiences: Jams, Think Place, Technology Adoption Program, and quantity of internal blogs, wikis etc.  A concerted offering would be valued by marketplace.

5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.

6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.

7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)

8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers. Remains a tough, internal sell from IT to its business sponsors.

9. Information Security is top of mind, well beyond a traditional IT control point:  ‘If I move outside of enterprise with Web 2.0, how would I handle InfoSec and legal hurdles?’

10. Not much Web 2.0 budget in ’07 and being budgeted for TBD projects in ’08.

Amplifying remarks at your request; comments welcomed.

Christopher Perrien